Tag Archives: promotional hats

The Many Advantages Of A Starting Your Own Home Based Business

The Many Advantages Of A Starting Your Own Home Based Business

Have you been considering starting your own business and working from home? The advantages of working from home and starting your own business are great. Not only will you be able to stay at home with your children, and be your own boss (who doesn’t love that), but there are many tax deductions that can make a home based business opportunity very appealing to moms (and dads) everywhere.
Save on Daycare
Quite possibly the best reason for being a work at home mom is actually being able to stay at home with your children. This is truly a rewarding thing, and might be your main reason to start a home based business. Just the fact that knowing where your kids are, and knowing they are in the best hands (yours of course), gives you total peace of mind. This in itself is priceless.
On the financial side this is also a plus. Daycare costs are outrageous now a days, and even more so if you have multiple children that are not yet in school. The money you’ll save on daycare alone can offset the costs of starting your own home business.
Be your own Boss
Being your own boss lets you make your own schedule, and set your own guidelines. Don’t want to start working until noon? No problem! As long as you have focus, and can get the work you need to get done, it doesn’t matter when you do it. You are in total control of you business, and how you want to run it, and that is a great feeling.
No More Daily Commute
Ahhh! How great it would be not to have to try to beat rush hour traffic? With the rising gas prices today this can add up to a big savings. On another note, think of all the money you will also save on business attire. Working in your pajamas is a lot better than a business suit.
Tax Benefits
When tax time comes having your own business can really make sense. Home Based Businesses receive numerous tax advantages. Most of the time, any expenses that are related to your business can be added as a deduction on your taxes. Some of the deductions you can take on your tax return include:
1. Start up Costs – This includes your initial investment in your business. If you are starting in a direct sales business, this would be your start up kit and any promotional supplies.
2. Business Supplies – Anything you buy and use for your business. Business Cards, paper, pens, etc.
3. Computer – If you purchased a computer to use solely for business purposes this can be deducted as well.
4. Internet Access/ Web Services – You internet connection service and any services such as web hosting, and domain names.
5. Phone Line – This would be a home phone line used solely for business. This also includes long distance calls. Make sure to keep all phone bills for your records.
6. Advertising – Anything you do to advertise your business, whether it is online or off.
7. Automobile Mileage – All your business traveling expenses can also be deducted. This would include your gas mileage to and from events such as home parties. Make sure to keep a detailed account of this as well.
The only rule to this is you MUST treat your business like a business, and not a hobby. This is something you should be doing anyway and is one of the first rules in becoming successful. The next main thing you MUST do is keep good documentation of all expenses. This would include all receipts, credit card and billing statements, and a written log on how the money was spent on your business. Just spending a few minutes a day keeping track of your business expenses can save you an estimated $2,000-$10,000 a year on taxes!

Increasing Your Online Sales Is Easier Than You Think…

Increasing Your Online Sales Is Easier Than You Think…

As with every business, there are good days and bad. One of the best ways to INCREASE the good days and DECREASE the bad is to really focus on increasing your online sales. Here are a few to start:

* Give your prospects extra incentives so they will order quicker. It could be free shipping, a faster shipping option, free gift wrapping, etc. More choices always will translate into more sales.

* Make your small business look big on the world wide web. Design your web site using professional graphics, ordering systems, organized layouts, etc. The online consumer doesn’t know how big/small or even how successful you are.

* Attract a lot more customers by giving them clear ordering instructions. Give them all the information they need so they can complete their order easily. Anytime you can eliminate doubt, you increase sales.

* Give your customers buying incentives so they’ll make repeat purchases. Offer them discounts, free gifts, bonus points, etc. Look at Amazon as a prime example. Notice how they “tie-in” a discount if you buy additional items.

* Tell people about your site whenever you get a chance. Those people will tell other people and so on. It’s a cheap way to multiply your advertising. Don’t forget to add your website to EVERY bit of correspondence you have, including personal emails. A clickable URL in an email can equal a sale.

* Write and send press releases for your web site. Use strong headlines, make it newsworthy, and tell the journalist why their readers would like it. Do this regularly. Use the big companies as examples. Target, Kmart etc all send out WEEKLY flyers in the Sunday paper.

* Use a lot of headlines on your web site and ezine. Some types of headlines are free offers, questions, problem solvers, sales, and statistics. Tie this in with your advertising & run weekly “specials”.

* Advertise your online business by dressing in clothes that are imprinted with your ad. It could be a T-shirt, ball cap, coat, etc.

Don’t go overboard. Keep the logo about the same size as your hand. T-shirts are the exception, but most Ads go on the back with a small logo on the front.

* Use reward programs to keep people revisiting your web site and buying your products. You could reward gifts or discounts for revisiting or buying. Also, many companies give away the aforementioned promotional clothing items with a large purchase (ball cap, t-shirt). Give it a try!

* Use incentives to gain referrals if you don’t have an affiliate program. Tell people when they refer customers you will award them with free products.

* Stay away from overloading your web site with audio & video that load/play with your website. They can create a slow loading web page and distract people away from your offer.

* Keep people at your web site as long as possible. Allow them to download free ebooks, sign-up for contests, use free online services. Also, adding a “helpful tip” on each page will keep them clicking for more. Good Luck!

Increasing Your Online Sales Is Easier Than You Think…

Increasing Your Online Sales Is Easier Than You Think…

As with every business, there are good days and bad. One of the best ways to INCREASE the good days and DECREASE the bad is to really focus on increasing your online sales. Here are a few to start:

* Give your prospects extra incentives so they will order quicker. It could be free shipping, a faster shipping option, free gift wrapping, etc. More choices always will translate into more sales.

* Make your small business look big on the world wide web. Design your web site using professional graphics, ordering systems, organized layouts, etc. The online consumer doesn’t know how big/small or even how successful you are.

* Attract a lot more customers by giving them clear ordering instructions. Give them all the information they need so they can complete their order easily. Anytime you can eliminate doubt, you increase sales.

* Give your customers buying incentives so they’ll make repeat purchases. Offer them discounts, free gifts, bonus points, etc. Look at Amazon as a prime example. Notice how they “tie-in” a discount if you buy additional items.

* Tell people about your site whenever you get a chance. Those people will tell other people and so on. It’s a cheap way to multiply your advertising. Don’t forget to add your website to EVERY bit of correspondence you have, including personal emails. A clickable URL in an email can equal a sale.

* Write and send press releases for your web site. Use strong headlines, make it newsworthy, and tell the journalist why their readers would like it. Do this regularly. Use the big companies as examples. Target, Kmart etc all send out WEEKLY flyers in the Sunday paper.

* Use a lot of headlines on your web site and ezine. Some types of headlines are free offers, questions, problem solvers, sales, and statistics. Tie this in with your advertising & run weekly “specials”.

* Advertise your online business by dressing in clothes that are imprinted with your ad. It could be a T-shirt, ball cap, coat, etc.

Don’t go overboard. Keep the logo about the same size as your hand. T-shirts are the exception, but most Ads go on the back with a small logo on the front.

* Use reward programs to keep people revisiting your web site and buying your products. You could reward gifts or discounts for revisiting or buying. Also, many companies give away the aforementioned promotional clothing items with a large purchase (ball cap, t-shirt). Give it a try!

* Use incentives to gain referrals if you don’t have an affiliate program. Tell people when they refer customers you will award them with free products.

* Stay away from overloading your web site with audio & video that load/play with your website. They can create a slow loading web page and distract people away from your offer.

* Keep people at your web site as long as possible. Allow them to download free ebooks, sign-up for contests, use free online services. Also, adding a “helpful tip” on each page will keep them clicking for more. Good Luck!

Embroidery Digitizing Basics

Embroidery Digitizing Basics

Machine embroidery has been around for many years. However, all of the machine embroidery of the past was done by very large and expensive machines housed within specialty businesses. In the past if you were a business and wanted your logos sewn onto baseball hats or other promotional items, then you went to a custom embroidery business and they did it for you. Thanks to the declining costs of computers and technology advances, home sewers now have the capability of doing custom machine embroidery in their own homes.

The art of creating custom machine embroidery is called embroidery digitizing. Embroidery digitizing involves using a personal computer, an embroidery sewing machine, and a special digitizing software application.

Using digitizing software install on your personal computer, you can transfer a design into one which can be embroidered. However, this is not a simple “click-of-the-mouse” conversion; it is done by hand and takes some time and skills. To digitize a design you need to dissect the design into sections and layers and design how each area will look with another.

Once you have your basic design digitized, you then have to spend time with the special software tools tweaking out the design so that it will look good once your embroidery machine embroiders it. Because thread embroidery designs are three dimensional not all designs will look good once they have been digitized. The software is very helpful in this area and in showing you which areas to change.

To be successful with embroidery digitizing software you must be an experienced sewer and knowledgeable of the various types of fabrics on the market. Fabric moves differently when sewn and you will have to account for this in your designs.

Embroidery digitizing software requires you to have a fairly powerful personal computer. You will need one with a lot of system memory, a strong processor, a USB port, and a lot of free disk space. The better the personal computer you use, the easier it will be for you to design your embroidery projects and the easier it will be for your computer to transfer them.

When you are looking to purchase digitizing software there are a few things you should be looking for. The first is that the software itself should be easy to install and use. You should be able to digitize on your computer screen by being able to control scaling, match components to the onscreen grids, zoom in and zoom out, and pan from one area of a design to another.

Many digitizers today can easily allow you to expand or shrink your designs and they will automatically adjust your stitch count and density to meet the new design size. This is very important and can save you a lot of time.

Another important thing you want to have in your digitizing software is the ability to see the true thread colors both on your computer monitor and on your color printer. This allows you to make sure you use just the right colors in your designs and that the embroidered design meets any logo requirements as well.

As you can see, computer digitized embroidery is not a simple process. However, once you learn the basics it can be a very satisfying craft or business venture for you. You will be truly amazed at your results after learning the software and creating your first few designs.

Plan, Plan and Plan Again …

Plan, Plan and Plan Again …

Marketing is a key factor in the success of your business. To be successful you need to have established who your customers are, how you reach them, how you win new customers and how you keep existing customers happy. On top of all this you need to constantly review and analyse what you do to make sure you stay ahead of the competition.
An effective marketing plan will cover all of these points and be linked to, and complement, your overall business strategy.
Why a marketing plan?
The aim of being in business (to most people, that is) is to make money and selling to more customers is usually a way to achieve this. A successful marketing plan will move those in your target market further up the tree, preferably to the point where they recommend you to others …
Recommend you to others

Repeat purchase

Purchase

Interested in what you offer

Aware of what you do

No idea you exist
Key Factors
The main factors to be considered for inclusion in your marketing plan are:
1. Desired Result – Why are you conducting a marketing campaign? It could be to increase sales to achieve a certain number of customers, or to generate a certain amount of turnover. It could be to reach a new audience, such as break into the consumer market having successfully established your product/service in the corporate market.
2. Unique Selling Points (USPs) – Most products and services have unique selling points – a feature, price or other attribute that makes what you do attractive to customers and different to the competition. Once you have established your USP/s your marketing plan will maximise the benefit of them to your target market/s
3. Timescale – When creating a marketing plan it is important to set a timescale. Are you embarking on a short-term, medium-term or long-term marketing campaign? The objectives you set (with measurable targets) need to be relevant and measurable in the timescale you set.
4. Target Market/s – You need to know who you want to reach to make sure you don’t waste time, money and effort marketing to people who are not interested or relevant to what you do, e.g. if you are a high-end web design company there is little point aiming your marketing at OAPs!
5. Objectives – Each objective you set needs to be SMART, i.e.
– Specific – e.g. win ten new customers
– Measurable – place a value to check whether the objective is met
– Achievable – if you can’t achieve the objective don’t set it
– Realistic – you must have the necessary resources to meet the objective
– Timely – set a deadline rather than leave the objective open-ended
Once you have determined why you are conducting a marketing campaign (desired result), why customers will buy your product/service (USP/s), how long you want your marketing campaign to run for (timescale), who your audience is (target market), and what you want your marketing to achieve (objectives), you are nearly ready to write your marketing plan.
You now have the bread for your sandwich, but where’s the meat? The bulk of a marketing plan consists of what you are going to do to reach your target market/s – the meat in the sandwich.
Marketing Tools
The meat in your marketing sandwich is the marketing tools you use to get your messages across. Not all will be relevant to you so you need to choose those which are most appropriate.
1. Direct Mail – e.g. brochures, flyers, sales letters
2. Newsletter – printed or electronic
3. Website
4. Public / Media relations
5. Advertising
6. Sales Promotion – e.g. special offers
7. Promotional Items – giveaways, such as mouse mats, pens
8. Promotional Material – brochures, leaflets, flyers
9. Networking
10. Telesales
11. Events / Exhibitions
12. Sponsorship
13. Photography
This list is not exhaustive but those listed, in my experience, are the most popular.
Month-by-Month Activity Plan
Once you have decided what tools you need to reach your target market/s then you need to put a month-by-month plan together.
This plan shows what activities you will do and when and puts a corresponding cost to each activity allowing you to plan your budget and resources accordingly. This way, you can see what you need to do and when in order to meet your overall desired result.
Top Tips for an Effective Marketing Plan
1. Set clear, realistic and measurable objectives
2. Set deadlines for meeting objectives
3. Set a budget for the campaign and schedule activities accordingly
4. Ensure one person is responsible for the plan’s execution and delivery
5. Regularly review your progress – learn from your achievements and failures and amend the plan accordingly – your plan shouldn’t be set in stone.
The Alternative …
“Would you tell me, please, which way I ought to go from here?”
“That depends a good deal on where you want to get to” said the cat.
“I don’t much care where …” said Alice.
“Then it doesn’t matter which way you go” said the cat.
If, like Alice in Wonderland, you don’t have a precise idea of which direction you want to take then ad-hoc pieces of marketing will serve you well. If, on the other hand, you have a sound idea of where you want your company to be then a marketing plan will get you there.
It’s your call.

Offline Can Pay Off – Ten Ways To Increase Website Activity Without Being Online

Offline Can Pay Off – Ten Ways To Increase Website Activity Without Being Online

Increasing your website activity does not mean you have to be online all of the time, ducking into chat rooms and onto bulletin boards only long enough to scream out the title and url of your website before they cyber drag you out of the room kicking and screaming. There are a number of ways you can promote your website without sitting in front of your computer all day every day.

The first way to increase your website activity while you are offline is by adding your website address to all of the printed material your business makes. This includes company letterheads, envelopes, newsletters, fax cover sheets and business cards. This is not to say you should not include your traditional company contact address, but your website address certainly deserves a place on all of your literature.

The second way to promote your website activity while you are offline is to write about your site on a regular basis in your company’s newsletter. Be sure to announce it if you are re-launching (or launching for the first time) your company website. You also want to announce major site changes, like the addition of a section from your CEO. You may even want to include a regular feature that highlights changes and special sections of the website your customers should check out.

The next way to increase your website activity while you are offline is to get the best, and easiest to remember, website address for your company. This will ensure that people can remember it and find it easier to return on a regular basis. If staff members stumble over the address on a regular basis, or customers find it difficult to remember or type into the address bar of the internet service they use on a regular basis, it is unlikely to be visited as often.

Another way to increase your website activity while you are offline is to be sure your entire staff is knowledgeable about the site and its contents. Even the person who answers the main phone line should be able to answer general questions about the website. This ensures that any customer who has even the slightest question about the site will find your staff helpful and intelligent, increasing site activity.

The fifth way to promote website activity while you are offline is to add the website address to your company’s voice mail. If a customer calls after hours and gets your voice mail, they are likely to want to make an immediate connection with your company. Adding the site address to the message they will hear makes it more likely they will turn to an online connection to see your company.

An additional way to promote website activity while you are offline is to be sure that your website appears in any printed media attention your company receives. Ask that it be printed with your name or with the bio section of the article.

The seventh way to promote website activity while you are offline is to be sure to mention your website address whenever you deal with any type of media. If the local news station is interviewing you about your accounting firm at tax time, it is a good time to bring up your website address.

The next way to promote website activity while you are offline is to add your website address to all press releases you make to the media. Press releases can seem a bit naked if you cannot give customers a way to directly connect with the company after the article has been printed. A website address can do just that.

The ninth way to promote website activity while you are offline is to be sure that your website address appears on all promotional materials. Most companies have promotional materials like t-shirts, jackets, duffle bags, Frisbees, and notepads, that they offer customers and their employees as free gifts. Printing the website address on these is a good way to reinforce the idea that customers should go to your site.

The final way to promote website activity while you are offline is to get a magnetic sign or bumper sticker to add to your fleet of company vehicles and add to your employee’s personal vehicles advertising the site. When you are stuck in traffic on the freeway, the guy next to you or behind you might just punch up the site on his blackberry for lack of a better activity.

Forex For Express FOrtunes

Forex For Express FOrtunes

Thinking of investing and wondering what is the most efficient path?

Forex, foreign currency exchange, is relatively new and offers many benefits over traditional investments.

START UP CAPITAL
Traditional investment opportunities are often only available to those with plenty of cash and the confidence to trade it. Forex requires a minimal investment to get started. If you can afford dinner and a movie for 2 you can afford to get started with forex. Throw in the cash for tickets to a concert and a couple promotional tee shirts and you’ve got a real start in making your trades pay off.

LOW RISK-HIGH YEILD
You can be wrong 50% of the time and still make money with forex. Learn to watch the trends and you’ve got a significant edge on the volatile stock market.

CONVENIENCE
Unlike stock markets, forex trading can be done by you, on your laptop, at the end of your busy day or at the beach. Forex trades seven days a week twenty four hours a day. No setting your alarm for the market to open on the other side of the world.

LEVERAGE
Does this sound like magic to you? If you trade a “Mini Lot” you have $100 invested…but are trading a hunk of change values at $1,000. That’s a lot for a mini investment!

BULLS & BEARS
Makes no difference what the stock market trends are, which way real estate prices are moving, you can always make money with forex. No matter what the trend, you can make a profit in rising and falling markets. Just learn to watch the trends.

LIQUIDITY
No need to tie up your money for long periods of time. Your capitol is accessible any time you want it. You haven’t bought an office building, gold or pork bellies. You bought cash and you can cash in at a moments notice.

IMMEDIACY
You want to get results, see results and cash in your results immediately? Forex is quick to show you results.

REAL TIME PRACTICE
Paper trading with forex gives you instant feedback on your trades and understanding of the system. It’s simple to understand if you get the concepts sufficiently to invest your cash in the market.

FOREX FOR EXPRESS FORTUNES
Foreign currency exchange is making millionaires out of people just like you and me. Does everyone get rich trading forex? Of course not! But many do, by taking the time to learn the ups and downs and getting expert advice. If you are looking for an exciting opportunity to turn $300 into $30,000, it’s time to look at the exciting new opportunity available to you in forex, the foreign currency exchange.

Domain Names For A Single Word World

Domain Names For A Single Word World

How important is a domain name to your business?

Oh, it’s not especially important if you are expecting all your traffic to come from search engines and you have a site that has used Search Engine Optimization (SEO) effectively.

But what happens when you want to post a link and the full URL is listed? For some businesses that have chosen to operate their online business as a subdomain of an existing site service this URL can be especially long and may only refer to your business toward the end of the link.

If you can adapt your web address through html coding you can make your link say something like “Click here for the best in leather shoes”, however the website address is still problematic which is likely why you feel inclined to hide it under a link code.

This scenario can also be problematic if you want to advertise your website in off site advertising. For instance if you want to invite a radio audience to visit your site wouldn’t it be much better to say something like, “Visit us online at www.thestoreofchoice.com “ or do you have extra funds to pay for an advertisement that includes all the dashes and hyphens, domain and subdomain names that come with a poor domain name selection.

This same scenario is true when talking about print advertising. You would either have to have extremely small print or purchase a larger ad to accommodate the lengthy web address. Neither option seems especially appealing.

If you have promotional products like pens, key chains or Frisbees you may also find that it may not make much sense to try to include a web address that is longer than the Gettysburg Address. There’s always too much room for error when typing in long web addresses.

Most online sellers for domains can provide a very reasonable price for existing domains and you can direct your site to be found using the domain name you’ve chosen – even if you still choose to remain part of a subdomain setting.

Online domain name sellers can also provide alternate names if the one you selected is already in use. This means you might be able to keep the name you’ve chosen, but with a different end tag. For instance you might have a name in mind, but it is taken as a .com – you might find the same name available as a .net or .biz.

Review all your options before making your decision, but do try to keep your domain name short and easy to remember. This will aid in both online as well as offline marketing strategies.

Do you think Amazon.com would be as successful if their domain name was Amazonbooksellerstotheworldandyourhometoo.com? Maybe not. You see what they and other businesses have done is chosen a word that they then market as synonymous with their product. For instance Yahoo and Google are not words we may have recognized in the past, but they are now synonymous with search engines, Starbucks for coffee and Amazon for books.

When direct business names are used up in domain name options it may be time to look at a domain name that centers on a singular word in your company title – then begin promoting that word as identifiable with your business product.

Keep your Training Sessions on Track

Keep your Training Sessions on Track

If you offer formalized training, whether for your company employees or as a paid expert whose business is professional education seminars, it’s important to assure that the entire process runs smoothly throughout the course of the training. A polished presentation, clear, informative handout materials, and a variety of planned activities involving audience participation can together result in a positive experience for the training participants. The right facility can help you create this positive experience by providing the physical layout and support services you need.
If, for instance, you plan to hold a day-long training seminar which involves morning and afternoon media presentations to your entire group, with workshops and hands-on activities planned for smaller groups throughout the day, you’ll want a large meeting room which offers a number of seating configurations and the ability to section the room off into two or more smaller rooms; or you can rent several rooms of differing sizes and configurations to meet with your variety of needs.
To maximize productivity at your training seminar, it’s important to create a sensible schedule and then stick to it. Make sure you build lunch and morning and afternoon breaks into the schedule, with easy access to food, beverages, and restroom facilities. Holding your seminar at a self-contained meeting center providing refreshments will not only be welcomed by your participants, it will help keep you on schedule, as you won’t end up waiting for participants who straggle in after having left the seminar location in search of food.
If you plan to distribute instructional manuals, handouts, and other material at the seminar, consider bundling all the materials together along with pens, pads of paper, and other necessities in a promotional tote with your company logo emblazoned on it; the tote is a great giveaway, and prepackaging the materials and handing them out at the beginning of the seminar will save you time throughout the course of the day.
Think about creating a CD-Rom for participants with additional resource materials which you don’t have time to address during the seminar – with your name, company logo, and contact information prominently displayed. If you’re a paid expert presenting a professional development seminar, you may also want to gather a selection of books, instructional CDs, and DVDs for sale at the seminar.
If your presentation involves interfacing with the meeting center’s audiovisual equipment, make sure you show up far enough in advance of the seminar’s start time that you can communicate with the “techies” and troubleshoot the equipment. Even before you get to the facility, you should have identified a specific individual as your contact person and communicate with him or her adequately leading up to the seminar. And make sure you have a solid understanding of the support services they offer; not only will you be able to access these services yourself if necessary, if you can offer the same services to your seminar participants, it will give them added value and reflect well on you.
Meeting and conference centers can be of great assistance in bringing your training seminar into focus. A wise and creative use of the services they offer will make your job easier and optimize the learning experience for your participants.

Ten Independent Affiliate Programs You Should Consider

Ten Independent Affiliate Programs You Should Consider

Not all of the good affiliate programs go through the big boys. As you can imagine, there are advantages and disadvantages to using someone like Linkshare or Commission Junction to run your program. The major disadvantages seem to be cost (expect to drop ten grand for setup and network access fees, and a 30% commission on what you make from the program) and the fact that your program will be lost among thousands of others.

So many companies have decided to manage their own affiliate programs, using specialized software and with their own promotional plans (30% buys a lot of Adsense). I surfed the ten most popular independent affiliate program directories, and I’ve listed ten of the more promising programs.

Disclaimer: I do not necessarily recommend or endorse any program here. All I know is that I reviewed the listing, visited the website and decided that it was genuine (rather than a bunch of ads or links and/or a Clickbank or other program’s front site).

Affiliate Classroom
www.affiliateclassroom.com
A step by step training program to help you easily launch and grow your own affiliate internet business (I signed up for this one).

Balance Ayurvedic
www.balanceayurvedic.com
An Ayurvedic (natural and herbal) remedies website with a 20% lifetime commission on all sales.

Internet Marketing Center
www.marketingtips.com
Resource center for Internet Marketing. The free stuff is good too.

$1 Newspaper Ads
www.clickslink.com/shop/newspaper_ads.html
Advertise in the classified section of newspapers for as little as $1 each. (Through Clickbank) I thought this one was kind of cool.

Funny T-Shirts
www.funny-tshirts.biz
There’s some funny stuff here, and $4 per sale for you.

Information Packaging
www.info-pack.com
Some really cool and unique software for webmasters.

BettingBots
www.bettingbots.com
Here’s a unique site for people with gambling-related content — a directory of betting automation software.

Tradepub.com
www.tradepub.com
Pay per lead for free trade publication subscriptions – good for industry-specific sites

4 Team
www.4team.biz
Microsoft Outlook tools

Testiment Business Marketing
www.testiment.com
$5 per lead for Internet Marketing consulting

There are plenty of good programs out there that aren’t connected to a big affiliate network, and plenty of directories to find them.

Here’s a good Google tip: type in the word or phrase that describes the affilate program keyword, then include +affiliate. For example, if you’re looking for a dog toys affiliate you would search dog toys +affiliate. You should get back a bunch of programs.

Happy hunting.

Filmmaking is Storytelling

Filmmaking is Storytelling

My first introduction to film in school was during a film analysis class, although technically, it was classified as a philosophy class. The professor was quite pompous and made a big deal out of discussing how to actively view a film. No speaking was allowed, and we were to take notes while viewing. He was a little like the Movie Nazi. We discussed film theory and the power of the director in the making of a film at great length.

As a cultural phenomenon, film traces the human need to tell stories back to our oral traditions. Aside from recording history, we all want to be entertained and we all want to hear a good story. If you are going to make a film, you have to have a great story and then be willing to run with it. Talk it up to everyone you know. Enlist the help of others and win them over to the cause of your film. Give your film a catchy name–one that will pop out of people’s mouths.

Promote your film shamelessly before you ever have anything in the can. Sell T Shirts with your film logos and sell bumper stickers. Make a website and develop a fan base. Start a blog and be just as edgy and out there as you can, but make sure that people have your film’s name on their lips, regardless of how good it is.

I have a friend who produced a film about her high school experience 10 years ago, and this summer it will be distributed. She developed a website, sold things from her film promotion stock, and made a very good fan base for herself before the film was even edited. Her fan base, through the purchase of T-shirts and other promotional items, paid for various things throughout production of the film. She managed to get it made and now her film has been picked up for distribution 10 years later.

To be a filmmaker is to have a big picture mentality on a small picture budget. It is tough to stay true to the storyline when you have a bottom line that is keeping you from the production. One of the reasons you want to talk your film up is that, in the beginning, you will need to find a crew. Usually you will have to use talent that is willing to work for nothing (or next to nothing). You may have to act in your own film as well….and write, direct it, and edit it. Do what you have to do to get the film “in the can” and ready to edit.

You will have to develop tunnel vision with the project. If you have a day job, get used to the idea that you may have to take an extra job for a while to buy a camera or other necessary equipment for shooting. If you have the good fortune to still be a student you have great resources for equipment. If you are not a student, then maybe you can decide to go back to school and study film. You will have at your disposal some of the best resources an aspiring filmmaker can have. Film programs at universities have awesome loan programs that are a hidden resource.

At college, while you can take film equipment out on loan, you may also have access to edit bays and sound booths. In some cases, they are available 24 hours a day. Students are up all night anyway, right? Also, when forming a production crew, students provide good talent for your film when you are in need of actors. You may want to take turns crewing for your friends’ films, and they, in turn, will act in yours. Do what you can to build a crew, gather the bare minimum of equipment needed to shoot, and develop a shooting schedule. Once you have the crew and the guns to shoot, everything starts to gel. Press onward.

What Is An Entrepreneur?

What Is An Entrepreneur?

Entrepreneurs recognize their big business. They are acquainted with their product and their services. Most from them inscribe creative websites. But they lack one thing. They are not proficient in writing promotional copy.

It’s not the manuscript, it’s the book! It’s not the wonderful Website; it’s the one through benefit-driven headlines that bring your website visitor straight to your sales message. What you state on the exterior book cover matters much. And whatever you say about your service on your website has to be so much more potent than your lovely character or mission speech.

Always try to promote benefits over features. Benefits explain the value from your merchandise. They solve your particular spectator’s problem! They tell your patrons and customers what they can gain–and what they will loose from your service or product. Some very common profit includes more time, less trouble, more money, less stress, less drama and trauma, desirable relationships, less fatigue and more zest and energy.

Apply this crucial “Hot-Trade Point” before you write:

1. Write down a list from 5-10 benefits of each manufactured goods and service. Think about your digit lone profit your paperback or overhaul work. For instance, your customers and clients not only like to know how to get their paperback written, but they want to know why should they write it? How will their business increase from putting that attempt out? Will they get more trustworthiness, additional trust, and more lifelong profits?

For her entrepreneur book, “Tug of Heart,” one client pens this partial list of reimbursement and benefits. experience deeper hues of happiness, get pleasure from more passion, always engage in work you love, trust yourself, add power from life form during a state of unblocked flow, life on stipulations that fit you, more through and challenging decisions with confidence and ease, experience better confidence in making decisions which are correct for you, and live your wonderful life yet!

From these, this customer composed the sales section for her book’s back wrap and her website.

2. You should write down specific benefits. It should contain how your client will feel after purchasing your product. For example, after you buy my product or book, you’ll seem to look ten years younger even without a face lift. You may let them look at a photo of what it is like to be a contented author, who sells sufficient amount of books to afford that Caribbean vacation every year.

3. You should include a few quotes from your personality in your promotion copy. For instance, “My manuscript is less than the price of a good dinner”.

You should always respond with your customer’s question, “Why should I buy your service or product?” with very strong benefits to assist them to solve their troubles. Benefits always sell.

So, entrepreneurs are marvelous people. They work only for themselves and they love doing their business. They work hard and enjoy each moment of their business hours.

Developing and Marketing Niche Products

Developing and Marketing Niche Products

Niche marketing is one of the fastest growing marketing approaches today.
In today’s business world conventional and online business markets are so competitive that many business persons are turning their attention toward developing niche products where the competition from very large firms is not nearly as large. You can find ideas for niche products by going online and conducting a search on www.Google.com. You can conduct a search by finding the root word of the business that you want to search for (in this example we will use “1970’s eclectic fashions”). Type the word followed by the word “articles” in the search box (“eclectic fashions articles”). By combing through the directories that you will see listed you can find articles and information on eclectic fashions. They are websites that you can use to gain information on the business that you are trying to start, like, www.MyGoals.com and www.ehow.com.
After you find your niche you should conduct market research to find out who is in the market to purchase these products. After you gain this information you can expand your product line horizontally. You should not rely on that one product to carry your business. For example let’s use the 1970’s eclectic fashions niche. If you were to start and online store selling these eclectic fashion clothing you could add accessories to your product line like jewelry, hats, shoes, or other related products that would compliment the clothes that you are selling.
Now that you have expanded your product horizontally you should now look to expand vertically. This is done by taking one of the related products and making it a niche product itself. An example of this would be taking your jewelry line and selling it as the niche product with the other products that you are selling complimenting your jewelry line. The jewelry line would now have related products to expand its market base. This will give you the ability to sell your entire line with a great amount of diversity.
Now that you have created these products and determined who is your target market it is time to market them. You should create a website with an online store showing all the products that you have to offer. The related products and accessories that you have gives you the option of packaging products together for special promotional sales which will allow you to offer more options to your prospects. These special promotions should be developed with the needs and wants of your target market.
Your website should offer your prospects information on the products that you are selling. You should provide links to related websites of the same era, for example, books, music, antiques, and other related products of the era. You should provide articles on the period, and point your prospects to where they can find more articles, information, and where they can find a discussion group related to their interest. Your articles should provide links back to your website, and your online store. If you have a store at a location you should provide its address and what offers are available at the location store.
You should provide an opportunity for your prospects to communicate with you about special concerns that they may have. You can also use an auto responder to answer questions that prospects may have. An auto responder will give you the ability to get information to your clients immediately. Email can also be used to communicate between you and your prospects. You can use the email to develop a mailing list to promote new products that you will carry in the future.
You should look for joint ventures with other niche businesses. You can trade mailing list and advertise on each other sites. This will also give you the ability to offer more related products and package promotional sales and options. It will also allow you to expand your product line horizontally and vertically if you create new products in response to the increase that the joint venture gives your business.

Golf Tournament Gifts

Golf Tournament Gifts

Summary: For corporate or non corporate golf tournament, appropriate gifts do come in various ideas.

The game of golf has gone further than the sports boundary. It has become a number of things, like being the unofficial pursuit of the elite and the privileged and a usual pastime sport for businessmen and corporate individuals. Golf is integrated too much into the professional realm that playing a round of golf while holding meetings isn’t unheard of these days. More than ever deals are signed and agreements sealed while setting up tees over the fairway.

For that reason, business golf and similar unofficial golf tournaments should be held as dignified as possible. These private functions, though informal, still need a semblance of proper business sport if such terminology should exist. Prices still should be awarded, parting gifts should be distributed, and promotional items should be given away. This is where golf tournament gifts are needed.

For corporate or non corporate golf tournament, appropriate gifts do come in various ideas. Bag tags, golf towels, golf tees, pocket knives, golf balls, golf caps and even markers and pens can be imparted as gifts or keepsakes. Here are some cool ideas for golf tournament gifts.

The Longest Drive Award

Why not award someone who has the longest drive over the tee. Hey, get real, no one is playing Tiger Woods here. That is to say, there could be quite a stir for the challenge as you arrange The Longest Drive Award. This table set is a hand crafted wooden jewelry or desk set. Available options include a laser engraving option of your company logo or any logo or name of choice. The desk set is especially beautiful; adorned with solid crystal golf ball. This personalized feature is available at no additional charge which is $65.00 per set with the minimum of two sets.

Where to get it: www.toucangolf.com

The First Prize Award

This is a tournament, and tournaments have awards for the first, second and third place. This wooden gift boxes comes with the vital tag of First Place…etc… Actually you can personalize these golf tournament gifts with laser engravings of the company logo and titles. What’s the inside of the box? A dozen top flite golf balls. Perfect. Get this for $180 for 4 gift boxes.

Where to get it: www.toucangolf.com

The Golf Cup

Big scale tournaments require much better prizes than desk sets and pewters. The suitable gifts should be silver golf cups, crystal trophies, and statue trophies. Why, because they make splendid centerpieces that are an excellent additions to anyone’s living room. You can’t do that with desk sets now, can you? A cool selection for your golf tournament gifts indeed.

Silver Cups
www.tournamentshowroom.com/Silver-Golf-Awards_67.aspx?quot;%20title=

Crystal Trophies
www.tournamentshowroom.com/Optical-Crystal-Golf-Awards_63.aspx?quot;%20title=

Statues
www.tournamentshowroom.com/Statues_132.aspx?quot;%20title=

work at home

Work at Home

If you are tired of your present job, laid off, want to spend more time with family, and want to be your own boss, it is possible to work at home. Home jobs can include finance relates jobs such as bookkeeping, writing jobs such as copywriting, computer related jobs such as graphic artist, customer service related jobs such as sales, and professional related jobs such as architecture.
In trying to decide what kind of home business to start, you should do research to see if the business can be successful. Look at competing businesses and see what they charge. Read books, and search on the Internet. Also if you live with people, make sure you have their support for your home business. Have a spouse help with the kids. Explain to the kids how they can help make the business a success. Make sure you have enough money saved before you start to work at home. If you were a regular contributor to the household income, have at least six months’ salary saved.
A mission statement can help define the purpose of you work at home business. A mission statement consists of your goals for the business. Define your business and write where you hope to be in six months, a year, and so on.
You can also write what income you hope to make. A mission statement can be changed as your business grows. Try to set a regular schedule for your business. You will feel more professional if you have certain times devoted to your work. Set aside a place to work. Try to make a home office and have the necessary office supplies. Don’t be shy about setting prices. You shouldn’t overcharge, but you shouldn’t under price your work either.
When you work at home, it’s important to keep up with your bookkeeping. Send out invoices as soon as possible. Record your expenses such as phone and Internet bills. Network with other people in your field.
Besides online communication, attend meetings, conferences, and trade shows. Choose a good business name, but don’t choose the same name as another business. Determine what business structure you want, sole proprietorship, partnership, or corporation.
If you need financing, look at loans, lines of credit, and grants. See if you need insurance coverage for your business. Determine if you need to set up a business account at the bank in addition to your personal account. Figure out how much you need to spend on advertising with online and print ads, products( pens, paper, clocks, calendars) with your business name on them, sales kits, and other promotional ideas.
The biggest part of starting your home business is to have persistence and patience. There will be failures and setbacks, but as long as you do the proper research and listen to your customers, you can have a profitable home business.